In the current issue of Engagement Strategies Magazine...

Collaboration: More Than the Sum of its Parts A pair of articles examines this critical building block of engagement from two different perspectives. The first, Internal Collaboration: Why Partnering Works, by Rodd Wagner and Gale Muller, Ph.D.,  notes that great partnerships don’t just happen. Whether your joint mission is to build a great company, coach a team, improve the government, do something spectacular for a charity, or any other worthy goal, all successful partnerships share the same crucial ingredients. The second article, External Collaboration: When You Can’t Do It All, looks at some of the companies in the engagement marketplace that have successfully used collaboration to expand their reach through alliances and partnerships. >>More

At American Airlines, the People are the Process Sue Gordon has been with American Airlines for over 20 years. As a result of her vast and varied experience, she not only knows American Airlines and the American Way very well, she also understands very clearly how the company’s internal communications and branding efforts work to promote employee engagement and employee retention, while at the same time contributing to a more positive customer experience. In other words, she’s seen it all – what works and what doesn’t. >>More

Communicate, Collaborate, Succeed: How EMC Gives Employees a Voice Digital information processing giant EMC has had a customer-centric mission and a family-like culture from its beginnings in 1979. Its early years were characterized by a period of rapid growth, which continued until the 2001 recession caught the company off-guard and it had to contract a bit, laying off about 30%-40% of its workforce. >>More

We welcome reader feedback, and have added a new Letters to the Editor column in Motivation Strategies to give you, our readers, a chance to share your views. Please feel free to contact the editorial staff by sending an e-mail to editorial@sellingcommunications.com. (Letters may be edited for space and clarity.)

Motivation strategies is published quarterly by Selling Communications Inc at www.sellingcommunications.com, and is an affiliate of the Sales Marketing Network at www.Info-now.com.