The official magazine of the Enterprise Engagement Alliance.
	Focusing on People Performance Management strategies and tactics.

The ‘Architecture of Competition’ Don Peppers says he came to understand the need for both employee and customer engagement through his work in marketing – particularly his study of marketing technology – over the last decade and a half. “The whole one-to-one marketing concept is based on technology,” explains Peppers, co-founder with Martha Rogers of Peppers & Rogers Group and 1to1 Media and co-author of the recent book, Rules to Break and Laws to Follow. >>More

Ammunition: What Does the Latest Research Reveal? In our annual overview of recent studies on recognition, motivation and engagement, we look at the latest research from the Human Capital Institute, the Incentive Research Foundation, the Forum for People Performance Management & Measurement, Aberdeen Group, TMP worldwide, Hay Group and Watson Wyatt. >>More

We welcome reader feedback, and have added a new Letters to the Editor column in Motivation Strategies to give you, our readers, a chance to share your views. Please feel free to contact the editorial staff by sending an e-mail to editorial@sellingcommunications.com. (Letters may be edited for space and clarity.)

Motivation strategies is published quarterly by Selling Communications Inc at www.sellingcommunications.com, and is an affiliate of the Sales Marketing Network at www.Info-now.com.