The Delicate Balancing Act Between Amazement and Engagement
Shep Hyken, author of the New York Times best-selling titles The Cult of the Customer and The Amazement Revolution, may have a customer service focus to his work and to his message, but the tools he recommends that companies put to use to encourage and involve employees in seeking to improve the customer experience and amaze the customer are pure enterprise engagement.
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Using Technology to Educate and Engage
With healthcare costs rising steadily on both the employer and employee side, many people think the system is spiraling out of control and can’t be fixed. But this is far from the truth. UnitedHealth Group (UHG) is making a concerted effort to be part of the solution rather than part of the problem.
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Departments
Leadership
The Employee Engagement Imperative
Measurement
Fruit Salad and the Weather in New England
We welcome reader feedback, and have added a new Letters to the Editor column in Engagement Strategies to give you, our readers, a chance to share your views. Please feel free to contact the editorial staff by sending an e-mail to editorial@sellingcommunications.com. (Letters may be edited for space and clarity.)
Engagement Strategies Magazine (ESM)is published quarterly by Selling Communications Inc at www.sellingcommunications.com, and is the official publication of the Enterprise Engagement Alliance at www.EnterpriseEngagement.org.







